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Trademark Related News

Endangered Species Chocolate Launches New Label, Website


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Endangered Species Chocolate Launches New Label, Website

Indianapolis-based Endangered Species Chocolate (ESC), the nation’s leading brand of all-natural chocolate, has redesigned its chocolate bar labels to better represent its delicious gourmet products and reflect the company’s core value: Reverence for Life.

In connection with this new branding initiative, ESC completely revamped its Web site, chocolatebar.com. The company’s enhanced Internet presence includes a user-friendly
e-commerce portal, attractive design elements that incorporate the new logo, and extensive background information on ESC, its philanthropic efforts and endangered species.

Reverence for Life manifests itself in the triad: endangered species recovery, habitat conservation and compassion for fellow humans. ESC’s new logo is inspired by a cacao tree bearing three cacao fruit, which represent this vital triad. The logo takes a place of prominence on ea
 

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Daily Terms

Digital Millennium Copyright Act

Definition:
A major piece of U.S. legislation adopted in 1998 that extensively amended the copyright laws, in part to conform U.S. law to various treaty obligations, and in part to modernize the law to take into account various new digital technologies.

Ordinary Skill in the Art

Definition:
That level of technical knowledge, experience, and expertise possessed by the run-of-the-mill or ordinary engineer, scientist, or designer in the technology that is relevant to the invention.

Hallmark

Definition:
Originally an impression made on gold and silverware introduced in the beginning of the fourteenth century in England to identify the quality of the metal used. Later, a mark to identify the maker and year of production.

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